Xander Aarao-Ward

I turn people that don’t understand into people that didn’t understand.

I create content end-to-end, owning every part of the creative process. I have all the technical proficiency of a content creator (filming, editing, scripting) and the charisma and confidence to present (with a background in theatre). When you think of doing something “in-house”, I’m the whole house.

I’ll do the hard yards and dirty work to get the right product over the line. I drank cold baked beans from a can and dressed up as a fish to explain how the government needed to change their energy policy. Some British MPs know me as the fish guy. I’ll play ball.

My bread and butter is taking brands that are finding their voice online and building a loyal, established fanbase. At Behind The News I took a stagnating TikTok page and blew it up to over triple the size (100k to 350k) in a year, creating a tone of voice that was instantly recognisable as BTN-core. A child of the internet, I can code-switch my way into any conversation or comment section as if I’ve always been there and adapt messaging to any trend. Beyond just memes, I tell human stories. Making packages for broadcast television taught me to make content that moves audiences and makes them care deeply for the people in a story.

I’m fluent in Adobe & will use any filming equipment you can throw at me (but don’t actually throw it, camera gear tends to be expensive).